A Viral Tree Planting Campaign

In October of 2019, YouTube stars MrBeast and Mark Rober vowed to plant 20 million trees by the end of the year. The premise was simple: every dollar donated equals one tree planted. #TeamTrees partnered with the largest nonprofit tree planting group in the world, Nebraska’s own Arbor Day Foundation, to help accomplish this massive feat. My colleagues and I assisted #TeamTrees and Arbor Day Foundation in the branding process, then produced videos and social content that engaged global audiences with this philanthropic project. We then re-ignited #TeamTrees for their one year anniversary, traveling around the world to film a compilation of viral content creators, environmentalists and all-around do-gooders aiding #TeamTrees in the successful planting of over 20 million trees!