An Illustrated Campaign

The approach was to create a tongue-in-cheek campaign using actual events as a jumping-off point for humorous headlines and copy. We hired several artists to execute illustrations for the campaign to help separate Kearney from its competitors through the execution of the ads.

We developed a series of ads for print, digital, social, and outdoor media. Additionally, we created a microsite for the campaign, which only includes the most pertinent information for the target audiences.

The URL is included in the ad placements, enabling us to track performance and engage users in a retargeting strategy.