Story-Driven Toy Packaging

Lost Works Studio is a lifelong passion for Keith, an architect. After years of refining prototypes, his toy series is finally a reality. These Undrascapes are buildable fantasy scenes laser cut from sustainably-sourced wood. Each set includes 3 layers of scenery for kids to unpack, color, imagine, build, and display.

Keith brought prototypes and a logo to me, in need of product packaging. With full reign, I created a highly stylized brand identity that pays respect to Keith’s own profession and childhood love of building. The layered, skeuomorphic design was chosen to effortlessly communicate this unique product so kids don’t have to waste a minute before building their worlds.

In addition to packaging, I extended this concept to sales sheets and mailers, expanding upon the brand’s narrative. To add flexibility for this small business owner, I created a library of original product photography and exported all assets in print and digital-friendly versions so he can focus on selling.