union bank & trust

user interface

union bank & trust is a midwestern bank for both individuals and business accounts. UBT has many businesses customers using their app, but few individuals. To meet the needs of small account management, UBT’s redesigned banking app prioritizes quick, effortless transactions, search functionality, and ATM/branch locations.

Target Audience

18 – 65 years old
$20,000 – $50,000/year
Keeps few active bank accounts
Owns fewer than 2 credit cards
Rents or has one mortgage
Pays bills online
Overcomplicated tools
Having to use multiple apps
Too many things to juggle
Surprise auto-withdrawals