Sugar Rush

Branding

Sugar Rush is a concept for a 24/7 dessert delivery service that recently launched in 5 major cities. As a new company, it is imperative that they present a consistent, unified brand message and create fun, memorable experiences with new customers. Sugar Rush sells individual slices of cakes and pies, cookies, and brownies (baked in-house) and a selection of sweets from local businesses.

Target Audience

Age
19 – 30 years old
Profile
College students
Outgoing, extroverted
Stressed, hectic schedule
Indulgent, like to relax
Have a sweet tooth

Price Range

$1.50 – $5.00 per item