noodl

conceptual branding +
package design

noodl is a new line of pastas, looking to provide a fresh take on pantry staples. The company offers a large variety of mid-range pastas marketed toward adults who appreciate the speed, ease, and reliability of picking generic products, but can afford the quality and price of name brand pastas.

Target Audience

Age
26 – 35 years old
Salary
$38,000 – $45,000/year
Frustrations
Too many options
Lack of distinction between brands
Lack of clarity on labels
Wasting time

Price Range

$3 – $6 per box