conceptual branding +
package design

noodl is a new line of pastas, looking to provide a fresh take on pantry staples. The company offers a large variety of mid-range pastas marketed toward adults who appreciate the speed, ease, and reliability of picking generic products, but can afford the quality and price of name brand pastas.

Target Audience

26 – 35 years old
$38,000 – $45,000/year
Too many options
Lack of distinction between brands
Lack of clarity on labels
Wasting time

Price Range

$3 – $6 per box